WOVEN TALES is a brand founded by Annika, Ahmad and Siavosh Zabeti in 2012. Dedicated to the discovery and creation of unique handmade Persian carpets, it was voted "Best carpet brand" by ELLE Decoration magazine in 2016.

The story begins 1938 in Iran with Amir Zabeti. His passion for this art started while admiring the carpets knotted by his mother in the family home. He worked to enhance this heritage by exporting the brand internationally. Even today, WOVEN TALES continues this tradition of highlighting the exceptional craftsmanship of Iranian artisans, which remains the main aspiration of the company.

Ahmad, carpet expert, is dedicated to the quest for rare carpets in all parts of Iran. These unique pieces are accompanied by a certificate of authenticity that guarantees their origin.

Siavosh (creative director at Apple Inc. San Francisco since 2014) and Annika, textile designer, have taken over the artistic direction of the contemporary collection of WOVEN TALES, combining a pure modern style with ancestral Iranian know-how.

Architectural enthusiasts and experts in interior design, Annika and Ahmad study the tastes and expectations of their customers in order to accompany them in their choice, to offer a global experience and create an atmosphere with an unique touch in their interior.